In a paper just published in the Journal of Indian Business Research, I have synthesized recent research to identify the innovation
strategies, and to understand the role of innovation, in the growth of Indian
market leaders.
The main findings of the paper are: Market-leading Indian
companies focus their attention on business model innovation for affordability.
They use technology as a means to deliver such innovation rather than
innovating in technology per se. They display a high level of ambidexterity in
their innovation strategies on the four dimensions of innovation identified. So
far, they used top-down innovation models for breakthrough innovation, and
bottom-up innovation models for “managed innovation.” With multinational
corporations getting more aggressive and willing to develop products and
services shaped by local market needs, and with signs of increasing consumer
aspiration, going forward, they will need to adopt more research and
development-intensive innovation strategies. They will also have to develop new
organizational process models for breakthrough innovation.
For more details, write to me.
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