Dr Raghuram Rajan, Chief Economic Adviser to the MoF,
GoI, was the chief guest at the IIMB convocation this year. I had the privilege
of meeting him briefly before the convocation started. We talked about jugaad,
Indian industry's innovation capabilities, and which companies stand out on the
innovation dimension.
One question that Dr. Rajan asked was something that I
have thought about often: why do we struggle in our large projects that involve
the development of complex products like tanks or fighter aircraft? And why are
we able to do relatively better in areas like space and missiles? While I gave
an immediate response to his questions, these are important enough questions to
merit a more elaborate response.
1. Overly-exacting Specifications
The starting challenge for creating defence products from
India is the product specifications. One common criticism of our armed forces
is that their specs are usually a combination of the best performance on each
parameter offered by different vendors. Often, a product with such a
combination of characteristics is either unavailable anywhere, or if it exists,
is exorbitantly expensive.
There seems to be some truth in this criticism. Consider
this example: according to press reports, in the now "under the
scanner" Westland deal, there was only one helicopter globally available
that met the specs set by the Indian Air Force. Much of the current debate is
about who "diluted" the specs to "allow" the Westland
chopper to be considered!
2. Lack of Clarity regarding what Local Development means
Designing a product locally does not mean that all
components and sub-assemblies have to be made locally. In fact, one of the key
decisions to be made is what will be done locally and what will be sourced from
elsewhere.
Take the example of Embraer, the Brazilian aircraft
company. Embraer retains ownership of design and system integration, but
collaborates with other companies as diverse as Hitachi and GE for important
sub-systems. Yet, Embraer aircraft are still regarded as Brazilian planes! Their
big supplier partners share some of the investment and development risk with
Embraer.
Contrast this with the development of the LCA. Much is
made of the fact that India has not been able to develop its own engine for the
LCA. But most aircraft companies don't design or make engines themselves!
Most defence products require higher grade components
with "MIL" certification. For many components, it’s cheaper to import
from existing suppliers than design and manufacture them in India to MIL
standards.
A related issue is the definition of the objective of the
development project itself. Whenever I have spoken to people involved with the
LCA project, they have proudly drawn attention to the number of new
technological capabilities ranging from composite materials to advanced
avionics that were developed in India as a result of the project. So, even
though the LCA itself may not have been inducted into the Air Force so far,
India has undoubtedly gained from the LCA project. Of course, this is limited
consolation as the country has not got the aircraft we needed for the defence
of the country!
3. Lack of Technological competence in Advanced Technologies
Complex products require advanced competence in diverse
areas. Often, India does not have companies or institutions that have the
required level of competence in each of these areas. Even when available, such
skills may be relatively shallow and limited in scope. When the skills exist in
the academic or research institutions, they may not be application-oriented.
4. Inadequate Number & Frequency of Experimentation
and Testing cycles
While complex products are today largely designed on the
computer (the Boeing 777, for example, was designed predominantly based on
simulation through CAD/CAE), some amount of physical prototyping and testing is
always required. Rapid testing, using low cost mock-ups and prototypes,
wherever possible, is critical to completing the project quickly. But, design
of complex systems in India is undermined by inadequate resources for
experimentation and testing. This results in overly long development cycles.
I don't have hard evidence, but I am sure the CAG's
notion of wasted and infructuous expenditure also hampers adequate
experimentation. In 8 Steps to Innovation, we wrote about “failure
fallacy” - the purpose of experimentation is testing assumptions and learning,
not success and failure! Given our administrative rules and audit procedures
(the infamous “Infructuous expenditure” that is the subject of criticism of
successive CAG reports!), it appears that our system can easily fall prey to
this failure fallacy.
After independence, India adopted the Soviet model of
separation of design and development from production. As a result, we have a
huge network of government owned and operated research and development
laboratories and facilities, and a separate network of production
units/factories (like the ordnance factories in the case of defence).
The separation between R&D and manufacturing has worked to our disadvantage in multiple sectors. Take the case of telecom, where the Centre for Development of Telematics (CDOT) set up in the 1980s created contemporary digital exchanges that were well suited to the hot and dusty conditions of India and the then prevalent high number of “Busy Hour Calling Attempts.” But as I documented in From Jugaad to Systematic Innovation: The Challenge for India, the separation of the technology provider from the manufacturers (a set of licensees who themselves had limited technological capabilities) meant that CDOT was one step removed from the marketplace and that the licensees never invested in creating their own technological capabilities. As a result, over time, the CDOT technology failed to keep pace with the needs of the market and lost out to products imported from global telecom giants.
The separation of R&D from production is particularly
detrimental to the commercialization of new technologically-intensive products.
The designers tend to be relatively insensitive to concerns of
manufacturability or support, and hence the product can prove difficult to
manufacture in large volumes, or at a reasonable cost. The manufacturers have
inadequate understanding of the know-how and know-why, and in the process of
trying to make manufacturing easier or more streamlined make changes in the
product or process that make it deviate from the required specifications.
Commercialization of complex technologies needs close
working between R&D, engineering and production, and this becomes more
difficult if this involves crossing organizational boundaries. There are major
challenges even within the same organization – the success of Samsung in the
memory chip industry, for example, is often attributed to the co-location of
these three functions as this makes communication and problem-solving much
easier.
6. Lack of Tacit Knowledge
Besides, successful productionization or
commercialization of products involves the generation and retention of a large
amount of tacit knowledge. I am reminded of an experience that was narrated to
me by the Chairman of Samtel Color, Mr. Satish Kaura, many years ago. Samtel
entered the Colour Picture Tube market in the early 1980s when colour TV was
first introduced to India. Samtel sourced its technology from a leading
Japanese company. However, they struggled to achieve the same level of
productivity of CPTs as the company from whom they sourced the technology.
However, a leading Korean company was able to master the technology from the
same source. Ironically, Samtel had to hire consultants who were ex-employees
of the same Korean company in order to get the tacit knowledge of how to
improve the yield of the production line!
Successful product companies build huge internal
repositories (both informal and formal) of such tacit knowledge. It is this
knowledge that helps them avoid repeating the same mistakes or being able to
move ahead rapidly when a project gets stuck. Building this knowledge requires
going through multiple product development cycles and finding ways of capturing
and building on such knowledge from one project to another. But, if one project
takes 30 years, you have a problem! In complex product development like
aircraft design, we have not gone through a complete project cycle even once.
That is a major disadvantage we face.
Why have we done better in the Space Programme?
My hunch is that we have done better in the space
programme because that is a vertically integrated programme, has much clearer
strategic objectives, is managed more effectively, and because its not a
volume-oriented programme – you don’t have to move to serial production, so
many of the productionization and commercialization problems don’t exist.
What needs to be done to improve our ability to build
complex engineered products?
This is a big question in itself and I will leave it to a
future post!
Prof. Point #4 is very relevant in space where i operate too. In tech startup. its crucial to iterate along with several customers to arrive at right product which can sell. However this is long drawn process of 1-2 years (in enterprise software). It needs patience to repeat experiment<->test cycle. Although ability to sustain financially is crucial, i find mental strength of endurance and confidence to stay focussed in the game is missing. Its insanely difficult to pull off success from a startup. If i have to put my finger on No.1 reason, it will be your point #4.
ReplyDeleteFantastic post, thanks!
ReplyDeleteThese issues are as relevant to complex hi-tech products as they are to firms operating in relatively low-tech and competitive marketplaces.
Often, the problems can be traced to misplaced objectives. The LCA project worried too much about downstream benefits right from the start, rather than a simple goal - build a plane! Failed start-ups put valuation ahead of value-creation, and costs before revenues.
These lessons are universal and timeless - "begin with the end in mind" - as Dr. Covey reminds us!
Well I am not a scholar or qualified as the author or other people over here, to be very precise I am an Engg Dropout. Points 2,3,4,5 n ofcourse 6 are the absolute reasons for our struggle in developing complex technologies. I ll startup with my own example, my University regulations forced me to drop out of the college, but some technical skills made me to still stay in the Engg industry. I started training Engg students for their academic projects in Embedded domain. As a former student i thoroughly knew the skill set of the students, thanks to our Education System..... After completing 4 yrs in Engg college 90% of the students doesn't know how to start up with a project. Strangely they even don't what a domain is. So most of the students who came to me doesn't had any ideas nor a specific domain in which they want to do the project. I dint wanted to give them a readymade project coz this practice never excited me. As a part of Project Development I started to first Highlight the basic requirements or considerations that are to be made before a project is started. Honestly most of them are not interested in such stuff, what they need is the Project. But as a standard of my process I made it compulsion. if U want to do the project at my place, U ve to go through these phases thats my condition. When students started attending those sessions their first impression was, Sir this is the first time in our 4 yrs Engg career, we are understanding what Engg is. Now they want to do most of the part of their project by themselves. So the bottom line our Education system has never excited the students to think out of the box or just to think Practically. We dont know where to n how to implement the things that we are studying. I ve seen Distinction holders, who use to ask the Lab assistant for even powering on the circuit. They dint had confidence that the circuit they have assembled really works or not, though its the same circuit that is been implemented since year, its just a copy. our aim is to get an engg degree, get a selected in a campus drive, join the company, follow the seniors, after some years get the senior position n guide ur juniors in the same way ur seniors has led U thats it. so how we are going to contribute the Nation in cutting edge technology? Development work basically needs a strong Mind, a Strong Character, and above that, Guts to take a chance. no matter whether I Fail, I ll startup again but i ll take my chance..... Students are the Future of the country thats true. but it ll give the meaning only when they are nurtured in that manner. so if we want to see a better future then we ve to start from the Base. from the college not after the college. What we ve are the Numbers, the percentages but not the knowledge, colleges and Universities has to be Knowledge Oriented, not Marks or Job Oriented..... Azim Premji has started a very good cause in the form of Azim Premji University who are focusing on the basic education training for teachers, Hope other ll also look in a similar manner especially the University Authorities....... Thanks n Regards......
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