tag:blogger.com,1999:blog-7866956656308919361.post4461201259982855951..comments2024-03-28T09:09:36.933-07:00Comments on From Jugaad to Systematic Innovation: Guest Blog: Hamsini Shivakumar on Innovation and BrandingRishikesha Krishnanhttp://www.blogger.com/profile/07450841047810068098noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7866956656308919361.post-6215112181199095542013-06-16T21:42:59.536-07:002013-06-16T21:42:59.536-07:00Thanks for the insightful article.The three errors...Thanks for the insightful article.The three errors and the concept o "supply gap" vs "demand gap" are key aspects every organization needs to consider! Couldn't agree with you more on the example! Very apt!aravind108https://www.blogger.com/profile/11231922234473638540noreply@blogger.comtag:blogger.com,1999:blog-7866956656308919361.post-33620593085831468932013-06-16T00:15:27.730-07:002013-06-16T00:15:27.730-07:00A few years ago I had the opportunity to meet one ...A few years ago I had the opportunity to meet one of the designers at Honda R&D Pvt. Ltd. i.e. Hiroyuki Miyo and he had a wonderful insight on innovation. Miyo's role was instrumental in making Hero Honda Passion and Splendor successful. Honda conducts surveys across the nation before coming out with a new bike and the sample size of the survey runs sometimes to about a million respondents trying to find the pulse of the Indian Customer. So innovations should necessarily and as you mentioned rightly, come as an understanding of the consumers rather than personal likes or dislikes. On the other hand if you look at the story of Bill Gates it was his hunch based on his personal experience that drove the innovations at Microsoft. They assumed that there would be a need for personal computers 5-10 years down the line. <br /><br />As far as Jugaad to Systematic innovations are concerned, its a mindset. It will require quite an extraordinary effort on the part of the entrepreneurs to think beyond Jugaad and convert it to a systematic innovations. Contention is simple, if you look at any industry, very few or ignorable innovations have come out of India. The primary reason is that there is simply too much population out there to even think of concepts like customer satisfaction, forget about what the customers want. So basically it is short term gain that you are looking at as you are simply not interested in retaining the customer as the entrepreneur knows that if he loses one customer, there are always more that will come to him. Case in point are all the Mobile Service companies. What was expected out of Mobile number portability and what is the scenario now. The total shift in consumer base of these companies has been more or less the same. <br /><br />So all in all innovation is a long term strategy and also a personal habit, philosophy and belief. Anonymoushttps://www.blogger.com/profile/10851473938997979972noreply@blogger.com