tag:blogger.com,1999:blog-7866956656308919361.post1865255074183811209..comments2024-03-17T13:59:24.095-07:00Comments on From Jugaad to Systematic Innovation: Innovation for Emerging Markets: Insights from Renault’s Duster and Gillette’s GuardRishikesha Krishnanhttp://www.blogger.com/profile/07450841047810068098noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7866956656308919361.post-54317704601020361742013-10-25T21:02:38.106-07:002013-10-25T21:02:38.106-07:00Great article.
Having worked on Guard*, I would...Great article. <br /><br />Having worked on Guard*, I would like to add a point not mentioned in the numerous articles on the 'Guard approach':<br /><br />To reach the very challenging cost target needed to meet the needs of this important consumer AND make a profit - product savings from consumer immersion were not enough. We also had to drive savings from the package and the supply chain - and we did that thru CUSTOMER immerision. <br /><br />We had to see where our target consumers shopped - meet their merchants - understand how their business operated - how they merchandised products and innovate for them on both the package and supply chain. Guard is a great shave and its packaging is also unique.<br /><br />*I retired from P&G in April of this year and am currently VP of Engineering for the Kraft Foods Group.Anonymoushttps://www.blogger.com/profile/02603142509538933485noreply@blogger.comtag:blogger.com,1999:blog-7866956656308919361.post-21057756054681067612013-10-21T18:11:28.331-07:002013-10-21T18:11:28.331-07:00Deeply insightful!
Totally agree with you on the ...Deeply insightful! <br />Totally agree with you on the point of "trade-up". My best guess is the value seeking Indian Customer may actually end up trading down and hitting the margins of these consumers harder. Double- Blade product users (like those using Gillette Vector) may migrate to Guard, at least start using it as the disposable option while travelling, while personal use SUV seekers (erstwhile seekers of Tata Safari or Mahindra Xylo) may now actually end up preferring the stylish EcoSport and Duster instead, hurting the bottom line of the industry.Anonymoushttps://www.blogger.com/profile/17432228811675422155noreply@blogger.com